The spirit, culture and tradition of the American West is preserved in the town of Pendleton, Oregon. As the inspiration and heartbeat of the Pendleton Whisky brand we knew this special place along the Oregon Trail had to be shared for all to hear, see and fall in love with. This film celebrates the voices, the craft, the beauty, the grit, the people and of course, the whisky with an authenticity other brands can only envy.
We spent over a week soaking it all in + capturing the magic in film and photography. We came back with 8 interviews, incredible stories, all culminating in a 20 minute short film and a full library of shorter social stories. The film has gone on to win multiple American Advertising and Telly awards for branded content, cinematography and video editing.
