More than a hundred years ago, Norman "Cap" Saurage had an idea that the best way to bring people together was through a delicious cup of coffee. A concept so pure and timeless that it even reconnected us with Community Coffee twenty-some years after our initial work for the company. This time, we had the opportunity to put our thoughts toward reestablishing the brand with communities from Texas to its home state of Louisiana and beyond. Especially with people who were drawn to their southern heritage, charm, and legacy for making delicious coffee.
The Strong As Our Roots campaign is grounded in Cap's original principles. Tenets that have guided Community Coffee to becoming the largest family-owned coffee brand in the US. And further reason for everyone from Ranchers to bright-eyed Roosters to sing its praises.